Effective product marketing is essential for business owners who want to grow their operations. Even though there are many obstacles in the future, scaling is still possible with these top growth hacking techniques.
Entrepreneurs must use a variety of growth hacking strategies in order to reach a wide audience. Even though some of these methods have only been used for a short time, they have proven to be essential to the development of contemporary businesses.
Since they produced positive results, many entrepreneurs have incorporated them into the scaling of their businesses; it’s high time you did the same.
What is Growth Hacking?
Growth hacking is an experiment-driven method for figuring out the best ways to expand a company. Marketing, development, design, engineering, data, and analytics are all used in the process.
The term “growth hacking” refers to the practice of achieving growth through unconventional means rather than through the use of traditional methods.
10 Growth Hacking Strategies that You Can Use
1. Create Your Email List
Email marketing continues to rule when it comes to a successful startup growth strategy for generating leads and sales.
Concentrate on creating an email list. It will enable you to effectively communicate with your audience. Email marketing also significantly aids businesses in creating pre-launch hype for any product or event.
Additionally, it will enable you to attract potential clients even before your launch. However, don’t simply compile a list of email addresses and do nothing. It should take a few weeks to create anticipation among your audience for your launch.
For setting up email lists, you should opt for email services like MailChimp as it allows you to push emails effectively.
2. Referral Marketing
Referrals from friends, family, or business leaders typically convert leads much more quickly than other methods. Because referral customers have lower CPAs, you can also reduce your expenses.
Better retention rates among these customers lead to a 16% higher LTV. Sales professionals who participate in referral programs also make four to six times more money.
3. Brand Partnership
Even businesses that operate in very dissimilar industries can benefit from partnerships. A partnership between the news app Flipboard and the room-sharing app Airbnb is a great illustration of how users of one brand can benefit from the strengths of the other partner.
In this instance, Flipboard provides tailored content to Airbnb users so they can choose wisely when renting homes through Airbnb. On the other hand, these users produce content that Flipboard aggregates for its users (in the form of comments and reviews).
4. Make Events and Conferences
In actuality, 30% of new businesses fail within the first 24 months. These are significant statistics that ought to cause business owners to pause. But by going to the top startup events, you can get the knowledge and resources you need to prevent your company from failing.
Make connections, research your industry, gain inspiration, and learn from the best. Nothing is at stake for you. Exposing your company at relevant conferences and events will help you achieve success with the least amount of work.
5. Social Media Growth Hacking
Social media is a crucial component of a company’s marketing strategy. Social media communities can be used to promote your brand, get market feedback, and connect with industry influencers.
Creating content and growing an audience take time. You must make an effort to match your social media activities with the general course of your growth in order to achieve this.
Making a Facebook group for your brand so that your audience can interact with it is one of the best social media growth hacking strategies for leveraging social media for business success. You must make sure that group is benefiting them in some way. When people are motivated by the content in your group, there is a good chance that those who are unaware of your brand will learn about it.
6. Follow Your Competitor
Although it can take many forms, competition is always present. After recognizing your competitive environment, it’s critical to demonstrate how your business has a competitive edge in each market.
As an entrepreneur, make sure you not only focus on your business venture but also keep up with the shifting dynamics of your industry. This will put your company in a position to quickly adapt and play to its strengths.
Due to following the competition without a strategy, many businesses fail. They consequently fall short of achieving the desired outcomes. Finding out everything being said about the target brand should be the main goal of a good plan. You must be present in the same online spaces (social media, forums, etc.) where the target (and its target audience) congregates in order to accomplish this.
In order to tailor your content for maximum impact, the plan should also include an in-depth analysis of the competitor blog (and the keywords in those blogs). Similar to this, you should keep an eye on their backlinks to get a good idea of how they are promoting their goods and services.
7. Guest Posting
Services for guest posting facilitate connection-building. Online, there are many different guest posting services. Nearly all of them currently operate their own websites.
By including a link to your website in their services, these companies make it simpler to obtain high-quality organic leads through the content, which ultimately helps to improve your SERP rankings.
Bloggers frequently use guest blogging as a great marketing growth hack to increase their search engine rankings, attract more organic website traffic, and connect with new audiences.
8. Collaborate with Influencers
There is a good reason why companies pay influencers to promote their goods when it comes to brand building. Working together with well-known influencers is an effective strategy for reaching a larger audience. It’s important to note that influencers with more than 50,000 followers have the greatest impact.
Entrepreneurs should work with influencers to share the most recent news in order to promote their goods and services. If done properly, influencer marketing can aid any company in increasing visibility and expanding their clientele.
For new startups that can’t afford to match the marketing budgets of well-established brands, using influencers’ authority and reach is a great marketing growth hack. Businesses can use influencers as a potential customer base because they already have a large following.
9. Send Gifts to Your Customer
Branded gift items, such as pens and office supplies with your company’s name and logo embossed on them, offer the user a lot of value.
It will increase consumer awareness of your brand and keep repeat business. Additionally, it promotes positive word-of-mouth. Additionally, it enhances how customers view your brand. A satisfied customer helps to spread the word about your business and gives you access to more leads and referrals.
10. Ask for Customer Review/Feedback
Customer feedback is crucial for your business. You can handle complaints and inquiries more quickly. You can effectively manage customer objections with its assistance.
An aggressive content marketing strategy that enables you to concentrate on customer feedback and market your product with ease is a key component of effective growth marketing strategies.
Create a content marketing strategy for your company that will help your audience appreciate the worth of your offering on a shoestring budget. Your content marketing strategies should always center on attracting the right audience, regardless of the type of business you run.
Always put the creation of shareable content first when organizing content marketing campaigns. For instance, video content has evolved into the cornerstone of numerous content marketing campaigns. Serious business people intensify their efforts to produce interesting explainer videos and online courses. mainly because you can say a lot in a short amount of time.
Conclusion
For many businesses, growth has always been a challenge. The real problem is that your market and target audience aren’t frequently exposed to inventive marketing strategies.
You can only expand your company in such a cutthroat market by implementing the growth hacking tactics mentioned above.
While it’s never a bad idea to try something new (in fact, this is the top piece of advice from all experts), businesses should put their attention toward implementing tried-and-true growth strategies. There isn’t a single trick that takes care of every problem. From now on, don’t be afraid to experiment with fresh growth hacking techniques.
Please feel free to express your thoughts in the comments section below if you would like to share any additional growth hacking techniques.
Yury Sobolev is Full Stack Software Developer by passion and profession working on Microsoft ASP.NET Core. Also he has hands-on experience on working with Angular, Backbone, React, ASP.NET Core Web API, Restful Web Services, WCF, SQL Server.
